Techipedia: Tamar Weinberg

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. Are they are using today’s SEO best practices or yesterday’s?

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Cloaking or duplicating content is a huge no-no for SEO. Keeping that in mind, it may be the worst SEO mistake of your life. Image optimization is a commonly overlooked practice, but it does carry a lot of SEO value if done properly. Microdata is a little-covered topic in relation to SEO, but it does pack a powerful punch.

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Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

One of the biggest problems for website owners is negative SEO or competitors pointing unwanted links toward their competitions website. Bing doesn’t think so either, so as of two weeks ago Bing launched a disavow links tool to help give webmasters a little bit more control over negative SEO and unwanted links. Does that seem fair?

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

SEO efforts should aim to provide relevant engaging content within the SERP in this new pattern. Google+ Search Results and SEO. All this should be taken into consideration for successful SEO efforts. Increase visibility in SERPs. Help break the monotony of search results lines. Conclusion. The face of marketing is changing.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

See How to Hire Your SEO Partner from November. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style. Many Internet marketing agencies , including mine, offer SMM in addition to SEO, PPC and other widely used services. This is a guest post by Brad Shorr.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. Ed Baxter is the SEO Manager for Ignition Search based in Sheffield who work in partnership with Vivid Creative, a leading web design agency in Sheffield.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Suppose you start an engagement with SEO and email marketing, but down the line want to add social media or try PPC? If the agency touts itself as an SEO dynamo, and their site ranks poorly – it’s a poor indicator.

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