Jeff Esposito

MARCH 28, 2011

While I give Yelp big props for SEO (it’s almost always a top-five result when I search for a restaurant or other venue), I just don’t really need it anymore. Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!),

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

APRIL 4, 2011

If companies become solely focused on the numbers, we have failed and the medium has become the bastard stepchild of a wild orgy between CRM, SEO, PR and Marketing. Change is coming and there is nothing we can do to stop it. We’re all more than numbers, its people mixed with technology – or at least that is what I believe. What say you?

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JANUARY 21, 2014

SEOs are using content as linkbait. PRs are realizing that they can use content marketing to do a lot of their work for them. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Marketers are using it to drive traffic and sales.

Trends 20

Trends Content Marketing Press Release 20