SEO - Social Media Informer

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

OCTOBER 18, 2012

This morning’s thought: “I now need to go back and look at all my recent SEO work.” Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought.

SEO

SEO Directory Engineering Compete

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

AUGUST 27, 2010

So given that SEO is a key component, ancillary as it might be to contributing to social media, it still is the key determining factor in driving perception of people and brands. SEO and Social Media are inextricably joined at the hip. Participate in social media because you want to, not because of the SEO benefits.

SEO

SEO Social Media Reputation Mashup

Does Good Content Matter Anymore?

Direct Marketing Observations

OCTOBER 13, 2011

Specifically, the dearth of original compelling content in the digital space has caused us to consume subpar content wrapped around good SEO. Forget good content, the goal now is “searchable”, SEO friendly content. Actually, things already are ugly. Good content is getting lost in the firehose of bad content.

Content

Content Smart Phone SEO Yahoo

When content turns into an ad

Direct Marketing Observations

MAY 14, 2013

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

Content

Content SEO

What’s Next for Tumblr?

Direct Marketing Observations

MAY 21, 2013

SEO/SEM Tumblr Yahoo' Picture the arc of the social startup looking something like this… Lot’s of hope and promise, a grand show, a fitting finale that everyone love’s and then it’s gone. Is that what lies ahead for Tumblr? How about Facebook?

Tumblr

Tumblr Yahoo Posterous Flickr

The Confluence of Social and Search

Direct Marketing Observations

JANUARY 8, 2010

But as the barriers to search and social and mobile continue to be broken down, I cannot help to think that the following is not true to some degree… Tags: SEO/SEM seo social media marc meyer mobile Mobile marketing Search. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.

Mobile

Mobile SEO Social Networking Buy

Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

SEPTEMBER 9, 2010

If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. If you can somehow straddle the line of SEO and write for your customers and prospects, good on you. Tags: blogging seo marc meyer. Will they understand it? You may understand it, but will they?

SEO

SEO Industry Engineering Social Media

Content is under scrutiny? It’s about time.

Direct Marketing Observations

FEBRUARY 17, 2011

Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. I got into SEO years ago and understand the game. Marketing departments and SEO companies understand this. To get traffic to your webpage, you have to appear high in Google’s search results.

Content

Content Curation SEO Adwords

The Dawn of Social Mediocrity

Direct Marketing Observations

FEBRUARY 24, 2012

Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s do a hypothetical. You like western saddles. You search for them every day on Google.

SEO

SEO Hashtag Sites Social Networking

I have a client…

Direct Marketing Observations

FEBRUARY 25, 2010

I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Tags: Marketing seo social media marc meyer consulting economy.

Wiki

Wiki Consultant SEO Flickr

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

AUGUST 24, 2011

I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. Case in point.

Social Media

Social Media Skills SEO Aggregator

Print Campaign vs. Social Media

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media

Social Media Campaign SEO YouTube

Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. For some of you snake oil dudes -the clock is ticking.

Social Media

Social Media SEO Skills Education

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

SEPTEMBER 30, 2011

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing

Marketing Curation SEO Strategy

The Ideal Skillset for a New Hire for an Agency

Direct Marketing Observations

JANUARY 7, 2010

SEO skills-How to write for SEO. How to write PR releases with SEO in mind. The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where. An understanding of social media. A deeper understanding of social media.

Skills

Skills Proposal SEO Groups

What is the Strategy Behind This Email?

Direct Marketing Observations

AUGUST 26, 2010

And we wonder why sometimes blogging, SEO and search marketing get black eyes. Let’s assume it’s automated, aren’t there filters so that you can at least focus on certain niche markets? Is this in a book somewhere? Who wrote it?

Strategy

Strategy SEO Marketing

Children and Facebook-15 links to Help Parents Learn

Direct Marketing Observations

MAY 14, 2010

Tags: Facebook SEO/SEM Social Networks Children marc meyer.

Wiki

Wiki Facebook Privacy Forums

Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

SEPTEMBER 14, 2011

There is SEO, both on-page and off page for main sites and micro-sites. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes.

Microblogging

Microblogging Wiki Analytics SEO

The catalysts of social media

Direct Marketing Observations

APRIL 23, 2010

Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom.

Social Media

Social Media Fashion SEO Social Networking

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

MARCH 16, 2010

Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil.

Social Media

Social Media Real Estate Foursquare Case Study

The top 10 social sites, links and posts you might have missed this week!

Direct Marketing Observations

JULY 16, 2010

As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO. Watch this interview with Charlene Li and Clay Shirky with Andrew Keen on connectivity. Fantastic insight. Read this interesting piece on how social media marketers rig the social media machine. You need a QR code.

Sites

Sites Instant Messaging SEO Social Media

What Was Your Enchanted Moment?

Direct Marketing Observations

MARCH 10, 2011

Moment Number Two: I initially got into social media because of my SEO background. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words. It was the power of social to me on a very small but large scale all wrapped into one.

Embedding

Embedding SEO Apple Template

The Conundrum of Content

Direct Marketing Observations

AUGUST 9, 2012

Remember, that the first entry point for most people is not through the browser bar but generally through search and invariably through Google-which then heightens three things: one, is the quality of your content, two is the quality of your SEO and three is your “socialness.” Does it matter that your customers are social?

Content

Content Curation Smart Phone Yahoo

Social media is forcing us to operate in the now

Direct Marketing Observations

FEBRUARY 4, 2010

Tags: SEO/SEM Social Networks marc meyer.

Social Media

Social Media Social Networking SEO Data

My QR Code

Direct Marketing Observations

JULY 1, 2010

Tags: SEO/SEM QR code.

SEO

In Social Media, Value Is Perspective

Direct Marketing Observations

MAY 18, 2010

Tags: SEO/SEM social media Social Networking marc meyer baseball strategy.

Social Media

Social Media SEO Social Networking Skills

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

DECEMBER 14, 2011

So you have to think about things like: Site design that incorporates SEO. Whether you’re a click and mortar or a web based only company, either or requires more than just a cursory amount of effort revolved around driving traffic. SEM to artificially drive traffic. Some type of lead generation. Content creation.

Brands

Brands Discount Sites SEO

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP

RFP RFI Social Media Proposal

Why Should You Comment On A Blog Post?

Direct Marketing Observations

FEBRUARY 3, 2012

When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post?

Comments

Comments Education SEO Blogger

The 7 Fluid Absolutes of Social Media for 2010

Direct Marketing Observations

OCTOBER 13, 2010

The importance of social media optimization, SEO and it’s relationship to mobile has never been larger, yet some still don’t get it. Consumer expectations of social media will not change during the current economic woes because they still don’t know what to expect.

Social Media

Social Media ROI SEO Mobile

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

MAY 7, 2010

11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO. . # Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. 10) #pr20chat PR 2.0

Social Media

Social Media Health Care Pharmaceuticals Social Entrepreneurship

There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

MAY 5, 2010

Tags: SEO/SEM Twitter microblogging social media.

Microblogging

Microblogging Twitter SEO Hashtag

Why Twitter Still Matters

Direct Marketing Observations

MARCH 23, 2010

Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media.

Twitter

Twitter Microblogging Foursquare SEO

Social Sales: Caveat Emptor

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Further, they made him feel part of an inhuman process.

Social Networking

Social Networking Social Media SEO Organization

The propensity to Repeat in Social Media

Direct Marketing Observations

JANUARY 10, 2011

It might just be an issue of WOM, Buzz or SEO and search. So everyone has a chance to succeed; but what seperates the real thing, the solid thing or the big dog from the one who just showed up trying to capitalize or catch the big wave? Sometimes money, sometimes nothing.

Social Media

Social Media Microblogging Aggregator Blogger

Fear of Social Media

Direct Marketing Observations

OCTOBER 28, 2010

Tags: SEO/SEM social media fear.

Social Media

Social Media Consultant SEO Training

Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

JANUARY 26, 2010

Tags: SEO/SEM b2b b2c marc meyer social media Social Media marketing.

B2B

B2B Social Media Case Study Consultant

5 Blogs I Like to Read

Direct Marketing Observations

JULY 7, 2010

Tags: blogging Marketing seo social media search marketing e-commerce marc meyer peter kim amber naslund tamar weinberg.

SEO

SEO Social Media Process Content

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

JULY 12, 2010

Tags: SEO/SEM social media marc meyer social media consulting social media consultants.

Consultant

Consultant Company Social Media Remix

How to Alienate an Influencer with Horrible Customer Service.

Direct Marketing Observations

SEPTEMBER 15, 2010

Tags: SEO/SEM naples florida restaurants salad creations.

Influencer

Influencer How To Construction SEO

Should You Outsource Social Media?

Direct Marketing Observations

AUGUST 13, 2010

Tags: SEO/SEM social media marc meyer outsourcing social media.

Social Media

Social Media Aggregator Activities Fashion

The dark side of good work in social media

Direct Marketing Observations

MARCH 5, 2010

One of the interesting dichotomies in all of this is that we are always fighting the good fight over the value of what we do, the value and importance of social media, the correlation of social media and SEO, and it’s effect on business.

Social Media

Social Media Reputation Social Networking SEO