Adam Sherk

DECEMBER 17, 2013

SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Publishing'

SEO 129

SEO Publishing Social Media Sports 129

Adam Sherk

MARCH 14, 2012

SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

SEO 145

SEO Publishing Social Media Sports 145

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

SEO 166

SEO Vocus Social Media Press Release 166

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO.

Vocus 136

Vocus SEO Organization Social Media 136

Adam Sherk

DECEMBER 21, 2011

Editorial SEO Tactics for the Newsroom. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. My Top 10 Posts of 2009 on News Media, SEO and Social Media. Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011. Is LinkedIn the New Old Boys Network?

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

JULY 9, 2009

Yahoo is probably using the temporary redirects for tracking, but this practice is interfering with the SEO value of the links. The various methods are often related more to technical setup or tracking than any kind of SEO tactic by the syndication partners.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

DECEMBER 20, 2010

Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix. So I am grateful for the connections I have made through it and I appreciate the positive feedback I’ve received. Enjoy the holidays and have a great 2011.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

MAY 14, 2013

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JUNE 4, 2014

the key is to treat it as a supplement and not a replacement for fundamental editorial SEO. Recommended Tool: Yoast News SEO 2.0. Yoast recently came out with an updated version of their News SEO plugin for WordPress. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

News 147

News Publishing Google Module 147

Adam Sherk

NOVEMBER 20, 2014

Like it or not, taking a preemptive approach against Panda and other forms of algorithmic filtering has become a fundamental part of SEO. Hopefully this will help others to avoid a similar fate. And nearly every site has some degree of technical, design and editorial issues that are potential risk factors.

Sites 278

Sites Google Syndication Template 278

Adam Sherk

JULY 15, 2013

Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. Adam Audette – Adam is probably the king of ecommerce SEO, and he’s earned it. How to Identify Your Own Top Trends.

SEO 148

SEO Compete Tips Loyalty 148

Adam Sherk

JULY 9, 2013

To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix. Related posts: eHow and Mahalo: How Many Keyword Variations is Too Many? Press Release Optimization Checklist and Tips.

Research 183

Research Hitwise Content Adwords 183

Adam Sherk

FEBRUARY 9, 2011

As I covered in my post on editorial SEO tactics mapping out the keyword universe around a particular topic and making sure that all aspects of it are being effectively covered is a worthwhile effort. In such cases a single high-quality page is better for users and ultimately better for SEO. Put yourself in your reader’s shoes.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

DECEMBER 18, 2012

5 Ways that Social Media Impacts SEO. SEO Metrics for Publishers: How are You Tracking and Measuring Success? 5 Ways that Social Media Impacts SEO was the big winner in terms of social traction; 500+ tweets is a lot for me. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Adam Sherk

AUGUST 14, 2012

External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

OCTOBER 7, 2014

Their main focus is PPC but as with Keyword Planner the data is useful for SEO too. But it is a useful additional source of data for exploring topics for content planning. Wordstream. Wordstream is a popular paid option. They offer several free tools including a basic keyword tool, a niche finder and a keyword grouper. Keyword Tool.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

SEPTEMBER 10, 2013

For the technical details on Google+ embedded posts check out the support content on Google Developer. Related posts: The Most Common Google News Errors and How to Avoid Them. Google News Wants Title Tags to Match Headlines? Google News Now Recrawling Updated Articles.

Embedding 151

Embedding News Google Tips 151

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Tags: SEO.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

SEPTEMBER 24, 2012

Just keep a few things in mind: Anyone involved in publisher SEO has spent a lot of time and effort encouraging editorial teams to find a balance between creativity and editorial voice and the use of clear, literal language. Regardless it is worth experimenting with and I encourage publishers to do so.

News 162

News Google SEO Publishing 162

Adam Sherk

OCTOBER 18, 2011

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But since SEO and PR are my main areas of focus I thought I’d share my version as well. Optimize the page’s title tag, URL and META description tag based on SEO best practices. For press releases on your own site.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. This post will difinitly help me with my advertising website.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

Sites 181

Sites News Yahoo Facebook 181

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

FEBRUARY 2, 2011

As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. The Huffington Post is a strong enough domain and brand to overcome the SEO and usability issues, but not every site is. It’s certainly not helpful for users either.

Sports 118

Sports SEO News Issues 118

Adam Sherk

JANUARY 16, 2013

So treat the news_keywords tag as a supplement to your Google News optimization efforts, not as a replacement for sound, fundamental editorial SEO. On a related note, heading tag coding is changing with HTML5, but for SEO purposes there should still be only one H1 per template at this time (especially on articles).

News 261

News Google Embedding How To 261

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

NOVEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it?

Twitter 145

Twitter Press Release Syndication Blogroll 145

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a (..)

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

MARCH 8, 2012

How does social media impact SEO? The goal here is to focus on simple, actionable ways that publishers can leverage social media to have a positive impact on SEO. My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Every publisher (and title) needs to find the right mix for themselves.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193