Mindjumpers

JULY 16, 2012

Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers. Prevent an issue from turning into a crisis. The same goes for a negative blog post about your company.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

FEBRUARY 17, 2011

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Most bloggers use social media like Facebook or Twitter to promote their blog and share content. - Girl power. source: Technorati.com ).

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. are the essentials of analysing what is being said about your brand online.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? You may have employees who are active on Twitter, LinkedIn (a recruitment agency’s paradise), Foursquare, write their own blog or contribute to other media. And this doesn’t just mean Facebook.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

MAY 6, 2011

You can follow Tehneyat on Twitter @tehneyat. Instantaneous : e.g. how much are we being talked about/in what context and in what sentiment (and how does this tie in to current messages, trends and campaigns we are pushing out compared to previous years, other brands etc). Social is all about: Return on Investment and Brand Loyalty.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

NOVEMBER 10, 2011

During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present).

ROI 244

ROI Social Media Metrics Survey 244