Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

AUGUST 9, 2010

Below is a team-by-team breakdown of the mentions, buzz words and overall sentiment of these four teams. Baltimore Ravens Despite coming in second in the overall buzz category, the Ravens did not do so well in terms of overall sentiment with the needle leaning towards the negative end. … [link] #pr [.]

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Training Sentiment Team Creative Commons 38

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

JULY 23, 2010

Twitter Report: BP and Obama Oil Spill Sentiment by the Numbers – I am fully aware that I am a geek and that numbers excite me. This piece from Brian Solis takes a look at the sentiment over the duration of the BP fiasco for both the president and the polluter. 1 Comment - Leave a comment!

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

OCTOBER 13, 2010

audience/influencer engagement, brand and sentiment analysis, etc.). Contact him on Twitter @KeithTrivitt. Or perhaps it’s merely a sign that the profession is doing a better job of blending traditional practices with social and digital tactics.

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Social Media Study Sentiment Consultant 34

Jeff Esposito

AUGUST 3, 2010

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. Cheryl Hilpert said: RT @jeffespo Social media metrics, a video book review [link] [.]

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Metrics Review Social Media Video 28