Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. “ Now my first reaction is, well, b t. Posts were determined to be positive or negative based on the use of certain words signifying an emotion.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

MAY 30, 2012

On the one hand it’s got the best features of Twitter like immediacy and fast moving conversations with the added plus of being able to direct conversations to channels (Circles) of people who are actually interested in that topic and exclude the ones who could care less. It’s Twitter on steroids. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

FEBRUARY 4, 2012

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While millions of people are watching the superbowl on Sunday, @KomenfortheCure has plans to use the tag #Supercure on Twitter during the event. 3 of Komen’s top executives quit in protest. click to enlarge.

Attensity 126

Attensity Social Media Policies Sentiment 126

Janet Fouts

DECEMBER 14, 2010

FYI profile images link to Twitter and names link to blogs or websites. When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. If I were you I’d spend some time getting to know these folks.

Social Media 146

Social Media ROI Syndication System 146