Direct Marketing Observations

article thumbnail

The sea change in Twitter sentiment

Direct Marketing Observations

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. And Todd Defren lastly writes about moving the needle on Twitter. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The conversation and ensuing relationship.

Sentiment 189
article thumbnail

What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Your customers are not using Social Media-Case Study

Direct Marketing Observations

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. He may be echoing a larger sentiment of SMB’s far and wide. Tags: SMB social media Facebook Twitter marc meyer. There’s one problem tho. Or are they? My thought?

article thumbnail

This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site.

article thumbnail

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Advanced Sentiment Analysis – not just positive and negative either. We invite you to join the conversation on Tuesday 4/13 at 12 noon EST by following #sm55 from any Twitter client or from our LIVE site. Proper Reporting – that integrates the different systems and provides true enterprise analytics and reports. CRM Integration.