Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. When you ask a question on Twitter, respond to people who reply. The CPM metric would say yes.

CPM 413

CPM Diagrams Comparison Sentiment 413

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MAY 24, 2011

And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? You can follow him on Twitter at @theelusivefish.]. So that brings me back to the question, what information does share of voice provide that guides an action?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

MAY 25, 2011

If you’re looking for sentiment data visa-vi social networks, I like using Google Realtime to build out timelines that correspond with news and product happenings. Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers.

Compete 277

Compete Quantcast Sample Samples 277