Ignite Social Media

AUGUST 28, 2023

How to Respond to Influencers’ Bad Behavior We always say good news should travel fast, and bad news should travel faster. Instead, ensure you regularly monitor your social channels , use social listening tools to monitor sentiment, gather all the facts, and create a quick but thoughtful response.

Influencer 78

Influencer Brands Travel Sentiment 78

Firebelly

MAY 28, 2012

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Man Uses Facebook To ‘Save’ Memorial Day Parade.

Social Media 179

Social Media Sentiment Aggregator Travel 179

Sprout Social

JANUARY 10, 2024

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Some industries attract more complaints than others.

Reputation 102

Reputation System Brands Knowledge Base 102

Keyhole.co

MAY 3, 2023

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

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Hashtag Social Media Sentiment How To 52

Sprout Social

AUGUST 3, 2020

Searches for travel, future apartments and weddings steadily increased as consumers increasingly grew restless at home. Recognizing the shift in sentiment, State Farm began publishing Pins with tips for planning an effective and safe road trip. By early spring, Pinners began to show signs of going back to their pre-pandemic lifestyles.

Retail 133

Retail Trends Sentiment Meeting 133

Sprout Social

OCTOBER 1, 2022

And, sentiment about pumpkin spice is 69% positive. Leaf peeping–the term for going to look at foliage–is popular nationwide, with enthusiasts traveling across the country searching for the perfect vista. It’s about relating with your audience’s pre-existing values, interests and sentiments through content that matters to them.

Marketing 101

Marketing Sentiment Apple Trends 101

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. The Brands Using Paid Social Have Changed.

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Sentiment B2B HootSuite Retail 95

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JANUARY 22, 2020

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. Take another five minutes to analyze your findings. How are people talking about your brand?

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Social Media HootSuite Template Templates 145

Sprout Social

JUNE 22, 2021

The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business. For travel and hospitality brands, few review sites are more important than Tripadvisor. Why you should be on Tripadvisor.

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Platform Social Media Tumblr Reddit 116

Sprout Social

MARCH 26, 2019

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 1, 2021

It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands. Promote the content.

B2B 122

B2B SEO Travel Hubspot 122

Sprout Social

MARCH 20, 2023

We also know that having a positive brand affinity with people of all job titles in our industry will improve the overall sentiment and health of our brand. They’re not often the decision makers or end users, but one day they may be.

Communities 85

Communities Products Company Strategy 85

Keyhole.co

APRIL 12, 2023

For example, if you’re traveling to New York City, you might use hashtags like #nyc, #newyorkcity, or #nycfood. Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Waxing UnLyrical

APRIL 5, 2011

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. At the moment, marketers are relying too heavily on automated content analysis. Tools like Radian6, Netbase, etc.,

Radian6 177

Radian6 Marketing Sentiment Sample 177

Ari Herzog

JANUARY 3, 2015

” – James O’Reilly, co-founder of Travelers’ Tales. I believe this sentiment is lost in today’s electronic age. “Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. Shakespeare inspires me to read.

Sentiment 70

Sentiment Travel Library 70

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Do you see this modern business traveller persona in your mind's eye?

Travel 71

Travel iPhone Analytics Airlines 71

Social Media Strategies Summit

JANUARY 3, 2019

Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. many can't go home because of costs and travel restrictions, and they've provided no guidance. Not everyone is ready to reopen.

Conversation 105

Conversation Retail Sentiment Education 105

Sprout Social

MAY 26, 2020

Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Consumer literacy may stop at knowing how to use tools and how to tell the difference between a friend’s travel post and a travel agency ad. What’s on customers’ minds? What questions are they asking?

Marketing 141

Marketing Class Skills Trends 141

Likeable

MAY 25, 2021

The influencer lifestyle seems to provide financial stability, flexible working hours, plenty of travel, and personal satisfaction.” The majority of responses echo this sentiment, with 86% of our surveyees agreeing that it can be a profitable lifestyle.

Influencer 58

Influencer Collaboration Sentiment Buy 58

Sprout Social

DECEMBER 9, 2020

You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. This made perfect sense at a time when travel restrictions put a pause on people’s travel plans and had them looking for virtual alternatives. Best practices for success when identifying trends.

Trends 125

Trends Hashtag Meme Sports 125

Waxing UnLyrical

APRIL 17, 2011

Why: this post published while I was traveling. And I echo her sentiments. When I first saw the headline pop up, I didn’t think too much of it. But then I read it. And when you read it, you’ll see why I included it. A review of Triberr and the Spin Sucks analytics , by Gini (again).

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Postrank Sentiment Flickr Analytics 160

Sprout Social

NOVEMBER 2, 2023

A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. What’s included in a customer journey map?

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Examples Template Templates How To 101

Keyhole.co

FEBRUARY 13, 2023

Sentiment: This measures how the viewers respond to your brands, hashtags, and work. Dig deeper to know more about sentiment. One best and most lively example is if you are in the travel sector, your type of audience will demand information and pictures about more unique places, people, and their whereabouts. This is not it.

Social Media 52

Social Media Strategy Marketing Metrics 52

Pixlee

JANUARY 4, 2021

With a travel lull came less cell phone usage. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. However, performance and respect still go a long way, especially as all interactions shifted towards virtual.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Convince & Convert

NOVEMBER 9, 2015

60% of Turo’s revenue comes from out-of-town travelers, renting cars from other travelers that have left their cars behind at airports. Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding.

Company 60

Company Startup Sentiment Travel 60

Ignite Social Media

FEBRUARY 1, 2017

Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. Impressions, engagement, comments, shares, sentiment? Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities.

Eventful 60

Eventful Brands Content Upcoming 60

Pixlee

JULY 20, 2020

This sentiment coupled with the lack of produced content brands have access to has combined to create some powerful messages, including this ad from Walmart in which different store employees sang ‘Lean on Me’ while social distancing to create solidarity with frontline workers. Creativity will Flourish on New Channels .

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Chi-town pizza. Chicago deep dish. Conclusion.

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Twitter Sentiment Hotels Influencer 78

Hootsuite

SEPTEMBER 21, 2023

Thumbs up ( ) = Positive sentiment. Professional napper and aspiring world traveler. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo. Popular Instagram emoji meanings Tired of deciphering the meanings of emoji for Instagram? Here’s a quick reference sheet to keep on file.

Instagram 99

Instagram Energy HootSuite Meme 99

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Do you see this modern business traveller persona in your mind's eye?

Travel 40

Travel iPhone Analytics Airlines 40

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Yep, we’re pretty excited about it.

Sports 106

Sports Communities Sentiment Team 106

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Someone interested in travel isn’t necessarily interested in buying a new car. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

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Tips Marketing Press Release Influencer 119

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Amtrak is doing everything they can to make customers feel supported while they travel. With Sprout’s Social Listening tool , you can build a deeper understanding of your audience.

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Conversation Strategy Social Media Marketing 98