article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. That allowed Mitchell’s team to create a piece of reactive content.

Content 130
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

Eventful 113
article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed. Your favorite Olympic sports are here.

Brands 132
article thumbnail

How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. In social media, the most important questions are often the most difficult to answer or quantify.

Strategy 121
article thumbnail

Using social listening to surface trends to your audience

Sprout Social

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. Wendy’s boldly jumped in on the trend by having team members play the game and stream it.

Trends 125
article thumbnail

Big game, bigger ads: Which brands took the trophy in 2022?

Sprout Social

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).

Brands 79