Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

FEBRUARY 18, 2020

The tools designed to help measure PR ROI cannot keep up with the constant change in the industry including the availability of more media outlets than ever before and a 24/7 news cycle, which in many cases is causing them to avoid measurement altogether or to rely on qualitative metrics that don’t resonate with the c-suite.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 24, 2013

Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Using positive Christmas chatter in social media, the data lit up 30,000 LED lights. Lighting up” your PR stunt.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tools like Radian6, Netbase, etc., It was really interesting. don’t work without analysts.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 22, 2011

b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185