Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

AUGUST 13, 2012

Wordle is one popular free tool to create word clouds. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. What tools are out there to help us?

Policies 231

Policies Project Metrics Sentiment 231