Janet Fouts

JULY 24, 2017

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions and the existence of our product. Data from research tools like these are particularly flawed. Listen to social. Do I hate winning?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Data from research tools like these are particularly flawed. Social media users are a much bigger pool to draw from.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media 146

Social Media ROI Syndication System 146