Adam Sherk

MAY 24, 2011

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Does the Alterian data match what is available through some of the free tools out there? Thor 38.05%.

Alterian 143

Alterian Social Media Film Sentiment 143

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Go deeper with your audience.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 125

Trends Hashtag Meme Sports 125

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Don't know?

Social Media 60

Social Media Health Care Content Tips 60

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

FEBRUARY 14, 2022

With so much on the line, we used Sprout Social’s Advanced Listening tool (digging into Tweets posted between February 13 and February 14, 2022) to see which commercials had viewers taking their snack breaks during playing time. Both Lindsay and Planet Fitness wrapped social into their promotional plans. Most valuable player.

Brands 80

Brands Sentiment Posterous Team 80

Hootsuite

NOVEMBER 28, 2022

Instead of using complicated algorithmic tools to rank content, Reddit’s algorithm runs on votes. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Learn more, including other tool recommendations, in our guide to social listening.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 2, 2019

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. And that’s where listening tools come in.

Sports 106

Sports Communities Sentiment Team 106

Audiense

MARCH 28, 2018

Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Likeable

SEPTEMBER 24, 2019

There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Across the social web, users typically expect a response from brands within 24 hours, on average. TWITTER: WHAT IS IT GOOD FOR? Community Management/Customer Service.

Twitter 80

Twitter Airlines Aggregator Meme 80

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. People turned to them to order at-home sporting goods as a result of gyms and fitness centers closing. provide customer support.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

Research 60

Research Engagement How To Sentiment 60

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic.

Instagram 40

Instagram Tips UGC Hashtag 40

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

DECEMBER 21, 2023

All of the information you need is at your fingertips—you just need the right tools to access it. digital products (digital tools like Sprout Social or applications), experiences (museums, bars or restaurants) and services (cleaning services or moving services). What is a competitive product analysis?

Analysis 104

Analysis Products How To Price 104

Social Media Strategery

APRIL 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 People were just happy to be discussing how social media is changing the way our government operates. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web. All sentiment was assigned by Lithium’s text analytics within their tool. Like many football fans, I enter pools to pick the winners of each game.

Lithium 43

Lithium Sentiment Team Conversation 43

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. If you want quick, comprehensive results, try social listening. Calm + Naomi Osaka.

Brands 113

Brands Meme How To Advertising 113

Hootsuite

JULY 13, 2022

Plus, seven tips to get you started, four tools to make your life easier, and how to measure it. The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Customer experience management can be a powerful tool for driving growth and long-term success. Four customer experience tools to try in 2022.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

JULY 15, 2020

Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Active on social media. Google Analytics.

Template 145

Template Templates How To Tourism 145

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 116

Social Media Committee Team Questions 116

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Data Twitter How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

MAY 13, 2020

This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients. Agencies can and should promote their services and successes on social media.

Class 118

Class Data Metrics How To 118

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social 3. The Five Best Twitter Analytics Tools for Your Business in 2021.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

AUGUST 16, 2023

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

Brands 68

Brands Social Media Management Authentication Software 68

Sprout Social

DECEMBER 14, 2016

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. At its most basic, social media is a marketing and sales tool. Here are six tips to help you grow your retail business on social media: 1. Evaluate Your Resources.

Retail 40

Retail Social Media Sports Construction 40

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Monitor brand sentiment. Find the right tool. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

AUGUST 11, 2022

Even though consumers have been slower to adapt, the excitement around this new technology has skyrocketed on social media. According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter.

Brands 118

Brands Avatar How To Project 118

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 129

Campaign Social Media UGC Metrics 129

Sprout Social

DECEMBER 4, 2019

Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. DonorsChoose.org streamlines and elevates their social media strategy with Sprout. It’s time saving.

Strategy 62

Strategy Brands Social Media Management Curation 62

Hootsuite

MAY 3, 2023

All you need to invest is your time and maybe a little extra for the right tools and software (we’ll outline our favorite YouTube SEO tools later in this blog). Keep in mind these tools aren’t pulling data from YouTube specifically. Unfortunately, there are no YouTube-specific keyword research tools just yet.

SEO 111

SEO YouTube Embedding Hashtag 111