Mindjumpers

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The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218
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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Focus on Social Media. This year will be the third BrandBowl – and Super Bowl is turning more and more into a social media party as well.

Radian6 237
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

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The Blogosphere is Thriving

Mindjumpers

The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. Therefore transparency is crucial as it is the case with social media in general. Social Media Content for Business.

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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. Social Media for Business. Also, for Facebook it is an effective way to monetize the platform.

Facebook 254
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Social Media Marketers: Time to Get Personal

Mindjumpers

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

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Research-Driven Ideas for Social Data

Mindjumpers

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Tracing Patterns in Online Social Media Artifacts.

Research 194