Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. 2012 in Recap: The Year of Visual Social Media.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

FEBRUARY 17, 2011

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Therefore transparency is crucial as it is the case with social media in general. Social Media Content for Business.

Blogosphere 195

Blogosphere Microblogging Technorati Blogger 195

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

JUNE 19, 2014

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Tracing Patterns in Online Social Media Artifacts.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

OCTOBER 4, 2011

We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. With renowned camera manufacturer Nikon, we saw that word actually travels fast in social media and can provoke sentiments -both positive and negative even for well known brands with great products.

Communities 220

Communities Sentiment Social Media Travel 220

Mindjumpers

NOVEMBER 7, 2012

Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media.

Campaign 239

Campaign Social Media Brands Statistics 239