Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. Listen to social. To my mind, studying social media is ever so much better than using focus group scenarios.

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Social Media–What Do I Do With All This Data?

Janet Fouts

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

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What’s your social listening strategy?

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111
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5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

Google 133
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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Petitions started circulating from Moveon , the Breast Cancer Action Network , MomsRising and others to protest the change in policy. 3 of Komen’s top executives quit in protest. click to enlarge.

Attensity 126
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Facebook’s Grand Experiment #Fail or….?

Janet Fouts

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. I asked a few of my social media friends about it. Corporate Social Media Facebook social business Social Media in Action'

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What was the most important thing you learned about social media this year?

Janet Fouts

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.