Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day. No voice inflection.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 20, 2010

Then yesterday David Binkowski threw a post up on Shamable about gaming social media. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He loves what social media can do and is a champion of it. He may be echoing a larger sentiment of SMB’s far and wide. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MARCH 16, 2011

Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. That sentiment is not on an island. How do you leverage the power of what your employees can do for you in social media in order to grow your company?

Sentiment 138

Sentiment Social Media Mobile Company 138