Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Social media data analysis opens windows into consumer conversations, producing real- or near-real-time data that can guide key decisions in marketing and across the value chain including product development, production, sales and customer support. Is Sentiment Making Brands Stupid? Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

DECEMBER 15, 2011

Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. I loved the article by Nick Carr a few. How much is that Facebook Fan worth anyway?

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MAY 23, 2012

Social data offers a way out of the conundrum. As consumers offer opinions, expose their likes and dislikes, and express emotions and sentiment online, they produce a treasure trove of intelligence that can be translated into wisdom with the right methodology and technology.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

Data 100

Data Storify Strategy Airlines 100

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Passports are accounts on other social networks and social media platforms.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

MAY 4, 2011

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data. Data with such low confidence is a poor foundation for sentiment analysis.

Sentiment 242

Sentiment Analysis Statistics Data 242

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. SENTIMENT BASED ANALYTICS. I looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 20, 2012

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. It’s the era of Social Media for a reason! No related posts.

ROI 250

ROI Buy Data Sentiment 250

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. I’m thinking social media and working remotely have the potential to dramatically improve our in-person interactions, maybe make them more productive. If 60% don’t understand social media that means 40% do, to some degree, which is huge.

Cymfony 113

Cymfony Badge Skills Comments 113