Waxing UnLyrical

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

Data 230
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. #measurepr. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

Research 183
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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A solution to the problem.

Price 246
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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. At the moment, marketers are relying too heavily on automated content analysis. Tools like Radian6, Netbase, etc.,

Radian6 177
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Lessons From a Very Public Break-Up

Waxing UnLyrical

Positive sentiment doubled. #1 We categorized these messages based on sentiment (i.e. We’ve been really pleased with the reaction from both existing and new customers as a result of the Break-Up campaign. Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Banking 218
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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. . “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past.

Analytics 168
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

b) Thinking a lot of noise is good without studying the sentiment of the conversations. In other words] Sentiment Segments… (which he made up on the fly and everyone told him to trademark it) which means groups and feelings shift constantly; we’re not after numbers, but trends.&#. from Tony Wong ).

Analytics 199