Socialized

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Judge Confirms: You Have No Privacy. Get Over It.

Socialized

Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy. All of the social networking leaders have stumbled. Facebook has made one privacy screw-up after another.

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How Transparent is Too Transparent?

Socialized

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

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Social Media and Your Ever-Expanding Brand

Socialized

Choosing what to respond to and what to ignore is a complex science and the subject of another post, but the tools above will at least give you a glimpse of consumer sentiment and a chance to respond to possibly influence it. Get Satisfaction and Yelp might also be useful, depending on the kind of business you’re in.

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Facebook: Too Big to Fail

Socialized

They will both experience ups and downs in user sentiment, and revenue. Because each offers the most popular and most widely understood (not necessarily the best) offering in its respective category. In both cases, there is too much marketplace momentum and dominance for either company to fail.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. The first and most obvious is that there is improved consumer engagement, and a sense among consumers that the company cares more about them and their needs.