Sherrilynne Starkie

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score. Gun control is a polarizing issue. The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture.

Video 329
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Using social media for research: Social Capital 2012

Sherrilynne Starkie

mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media. @sherrilynne : defining search tems takes the most time in a SoMed audit. martinwaxman : In soc media research, start wth a methodology that includes search tems, time frame and what you are looking for. Three biggest myths of social media.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network.

Wireless 292
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Using word clouds in communications analysis

Sherrilynne Starkie

For example, it takes a human to make the judgement about the overall sentiment of the data. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. Are passive terms larger than active ones?

Analysis 335
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The consultant always listens to gauge audience sentiment to inform all activity. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

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Measuring what matters in communications

Sherrilynne Starkie

Sentiment analysis is another. Was sentiment positive and now it’s negative? Did they mention somebody from my client’s industry? That’s a hard number you can take back to the boss. AI isn’t yet everything it’s going to be, but it’s getting better.

Policies 231