Mindjumpers

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Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1

Mindjumpers

Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.

How To 255
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The business will thus be able to monitor who is posting what about their brand (both positive and negative sentiments), identify and interact with loyal customers and participate in the conversation instantly by showing appreciation, responding to suggestions and collecting feedback.

Tools 228
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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”. Advertisers would then have to flag the content as inappropriate in order to not having it featured.

Facebook 254
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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event.

Radian6 237
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How To Gain Value From Social Media Feedback

Mindjumpers

Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 264
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The Blogosphere is Thriving

Mindjumpers

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. The blogosphere in many ways reflect public opinion and influential bloggers are part of forming the public debate. Girl power.