Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter.

Sentiment 189

Sentiment Twitter Hubspot Microblogging 189

Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

MARCH 16, 2011

That sentiment is not on an island. We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time. Two thoughts came to mind.

Sentiment 138

Sentiment Mobile Social Media Company 138

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JUNE 23, 2010

He may be echoing a larger sentiment of SMB’s far and wide. The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable. My thought?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

FEBRUARY 2, 2010

There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers.

Social Media 131

Social Media Sentiment Research Process 131