Dave Fleet

NOVEMBER 22, 2010

However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Quality measures like sentiment, message and link inclusion and conversions for other goals become important. The CPM metric would say yes. So, not every eyeball is even a good thing.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 21, 2011

Or the sentiment of coverage? I’ve seen way too many reports that lay out the objectives of a program, then report on measurements that have nothing to do with those objectives. If you’re looking to get ten thousand sign-ups to a new service, why would you report on the number of retweets of your content?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

DECEMBER 20, 2010

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. Implications for business: Don’t make the mistake of thinking that the shift towards one-way communication in social channels means that people aren’t talking to each other – or talking back. Pay attention. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

SEPTEMBER 29, 2010

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MAY 24, 2011

And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? So that brings me back to the question, what information does share of voice provide that guides an action? What action can you take based on a SOV metric alone?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. Implications for business: Don’t make the mistake of thinking that the shift towards one-way communication in social channels means that people aren’t talking to each other – or talking back. Pay attention. Analytics Drives News.

Analytics 150

Analytics Google Reader Social Media Sentiment 150