Adam Sherk

MAY 24, 2011

At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Green Lantern. The Hangover Part II.

Alterian 143

Alterian Social Media Film Sentiment 143

Adam Sherk

JANUARY 25, 2012

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” Has this translated into a significant change in social news referrals for publishers? Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy.

Digg 149

Digg Reddit Survey Publishing 149

Adam Sherk

MARCH 8, 2012

Things like reach, activity, engagement and sentiment are all worth examining. There are a lot of different things that should be measured and evaluated, but for publishers traffic (in particular YoY traffic growth) is still the most important measuring stick.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

MARCH 30, 2011

great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent. One reason is that the language used in social sharing does not often include much more than the article headline (be it in a tweet, Facebook like or some other share). And even when a user adds a personal comment (e.g.

Publishing 131

Publishing Social Media Aggregator ROI 131