Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Sprout Social

APRIL 13, 2017

You can’t pay student loan bills with free samples. In order to get the influencers to take part in the campaign, we gave them an exclusive look at a new customer service study that was not published online. However, there have been a few recent surveys that have looked into typical influencer content creation rates.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. The survey sample was primarily UK companies, with some representation from other territories. social channels. publishing.

Social Media 81

Social Media ROI Survey Metrics 81

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. You may have heard this line before.

Tumblr 106

Tumblr Sample Samples Mobile 106

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. RSS feeds are the blood vessels of the social web. Take a look at a sample dashboard here. A Social Media Newsroom. Check out Veeple.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. The US saw a 63% increase in corporate blogs.

Social Media 41

Social Media Sample Samples Survey 41

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

ProBlogger

MAY 20, 2012

The good news is that there are a couple of free tools that can streamline the process and make sure you’re well-supplied with fresh research: Google Alerts: Set up an alert for keywords from your desired topic area plus words like “data” “study” or “report.” But be wary of sponsored surveys that have a clear commercial agenda, though.

Data 41

Data Content Sample Samples 41

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. It’s very valuable for marketers to know who they will be most likely to reach on different social media platforms.

Study 264

Study Twitter Mobile Survey 264

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Convince & Convert

APRIL 15, 2012

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us.

Research 125

Research Lithium Social Media Sample 125

Koka Sexton

FEBRUARY 6, 2009

Why pay $20 to see a Van Gogh when you can study his work for free? Many beauty supply stores will give you free samples of their products to take home with you. Some stores, like Sephora , will offer a generous sample of almost anything in the store to try it out.

Sample 104

Sample Samples Class WordPress 104

Koka Sexton

FEBRUARY 6, 2009

Why pay $20 to see a Van Gogh when you can study his work for free? Many beauty supply stores will give you free samples of their products to take home with you. Some stores, like Sephora , will offer a generous sample of almost anything in the store to try it out.

Sample 86

Sample Samples Class WordPress 86

Webbiquity SMM

MARCH 15, 2016

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.”

Survey 100

Survey Marketing B2B Statistics 100

Social Media Strategies Summit

APRIL 4, 2019

According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . Just 18% of those surveyed report that influencer marketing is an intrinsic part of digital marketing ROI calculations , with 35% not taking any actions to calculate ROI.

ROI 103

ROI Influencer Marketing How To 103

agora pulse

MARCH 1, 2021

If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. If you have, you have entered your email address, clicked ‘’sign me up,” and started to receive a juicy, monthly newsletter filled with “the hottest posts and latest social media news,” right?

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Create customer case studies. Survey your customers for great ideas. Share product samples with as many people as you can. Be everywhere.

Small Business 98

Small Business Marketing Compete Directory 98

BeingOptimist

DECEMBER 16, 2022

For instance, it will be feasible to deliver a product after conducting surveys with potential clients all over the world and then analyzing the results of those surveys. A machine learning algorithm is used by the digitally generated company Urban Airship to study the behavior of mobile clients. Manage social media.

Patterns 52

Patterns Marketing Training Applications 52

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. Pinterest is a perfect hybrid of social media and window shopping. Pinterest has made a sample spreadsheet available here.

How To 111

How To Metadata HootSuite Retail 111

Waxing UnLyrical

JUNE 14, 2012

They had a large sample size (100,000) and made some very bold assertions about an increased value of Pinterest versus Facebook for ecommerce. The problem with this is that this is simply one case study. Jim Dougherty writes about social media and technology on his site Leaders West and for the Bay Observer blog.

Apple 194

Apple Survey Case Study Sample 194

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. Can target several goals at a time (i.e.

Content 111

Content How To Upcoming Campaign 111

Razor Social

APRIL 17, 2019

Computer science describes the study of AI as the development of intelligent agents. Evolutionary computing is coming up with solutions to problems where we don’t have any sample results we could use to help. Robotics is the field of study of robots. Look: This is really about smart programming.

Marketing 109

Marketing Software Data Curation 109

Adam Sherk

FEBRUARY 1, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 20+ Major News Sites Ranked by Domain Authority by Adam Sherk on February 1, 2010 When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains?

Sites 118

Sites News Syndication Digg 118

Convince & Convert

MAY 23, 2012

Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? You often see this when organizations try to incorporate a lesser known social media network or platform (e.g. Tumblr, Google+, Instagram, etc.),

Issues 119

Issues Content Wikimedia Tumblr 119

ProBlogger

APRIL 13, 2016

Study samples from the big name blogs to get a feel for writing style – Lifehack, Lifehacker, Buzzfeed, Huffington Post – you’ll get the idea. Finding Your Audience on Social Media You have to develop a persona that comprises your audience. If your post is all about a survey or a poll, of course it will be shorter.

SEO 20

SEO Education Blogger Research 20

Buffer Social

MARCH 16, 2017

or skip to your favorite section with the quick links: Chapter 1: An Introduction to Instagram Ads : Studies on why Instagram ads are so popular and whether Instagram ads suit your brand, and instructions for getting started. Audience growth: Instagram is one of the fastest growing social media platforms. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?).

Social Networking 34

Social Networking scribd Foursquare Retail 34