Debbie Weil

DECEMBER 21, 2011

Were you online, on a social network like Facebook or Twitter, where it required no more than a couple of clicks to download the book in digital format to your favorite e-reader? Was it the availability of an (instant) free sample? You tend to trust recommendations from friends who are discerning and on top of what's new.

scribd 103

scribd Content eBook iPad 103

Debbie Weil

JULY 7, 2011

SME also pushes out updates on the new stories via Twitter and Facebook. Mike asked me to tell you that you can download a FREE sample chapter of Launch. If you sign up for the daily email, you’ll join 87,000 other subscribers who get updates about the new content. So what’s the revenue model? It’s not advertising.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

SME also pushes out updates on the new stories via Twitter and Facebook. Mike asked me to tell you that you can download a FREE sample chapter of Launch. If you sign up for the daily email, you’ll join 87,000 other subscribers who get updates about the new content. So what’s the revenue model? It’s not advertising.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

NOVEMBER 4, 2011

Embedded in the app, along with the text of the book, are short documentaries, video interviews with the author, infographics, animations, and a section where the reader can type notes as well as add to a live Twitter stream based on a hashtag for the book. The app is $11.99 in the iTunes store. are, in fact, books. Useful Links.

eBook 93

eBook Embedding iPad Sample 93

Debbie Weil

NOVEMBER 4, 2011

" Embedded in the app, along with the text of the book, are short documentaries, video interviews with the author, infographics, animations, and a section where the reader can type notes as well as add to a live Twitter stream based on a hashtag for the book. The app is $11.99 in the iTunes store. are, in fact, books. Useful Links.

eBook 93

eBook Embedding iPad Sample 93