Waxing UnLyrical

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Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

But we can’t always get exact numbers, e.g. for third-party sites, so in those cases UVPM has been determined by using a small sample. Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users.

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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased.

Klout 195
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How Not to Pitch Anyone

Waxing UnLyrical

From the pitcher: I will have the client get you a sample. We are getting the client media interest from some of the top TV shows, mags and newspapers all over North America – and with a limited supply of samples, the client simply can’t get one to media with #’s this low. I show that you wrote for several blogs.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

We made sure the latter two were easily accessible via OA’s ACT FAST microsite , so that it was easy for bloggers to do what we asked them to, if they were interested, of course.

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

” That’s a sample of what you’ll get when you read this post authored by Erin Carson for TechRepublic. It’s not earth-shattering, but there are some interesting stats in there.

Trends 100
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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Here’s a sample of the chat: 1. Our guest last week was Klout’s Megan Berry , who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout. And everyone’s ekually krazy about social media measurement.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

So analysts need to sample and read social media posts before you quantify anything. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. On what marketing can learn from PR on a philosophical level: Customers are going to talk about your campaign in ways you won’tanticipate.

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