How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: facebook, twitter, blog, newsletter, etc. UTM code: utm_source. Sample code: utm_source=facebook. UTM code: utm_medium. Sample code: utm_medium=paid_social.
145 
Let's personalize your content