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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109
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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Both are clearly damaging to your brand.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. RSS Feeds » LEADERSHIP. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }.

Company 122
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A Dying Breed

Twist Image

That may sound dire, but think about it in this context: do you still use a RSS reader? In this session, bestselling author and President of global digital marketing agency, Mirum , Mitch Joel will be joined by Mike Stelzner (founder of Social Media Examiner, author of Launch and Writing White Papers ) and Mark W. rss reader.

Journal 40
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts. White Papers & Webcasts. in Downloads. in Reviews.