Adam Sherk

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Site Speed. Syndication and Sponsored Content. One Final Thought.

SEO 100
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

the key is to treat it as a supplement and not a replacement for fundamental editorial SEO. Recommended Tool: Yoast News SEO 2.0. Yoast recently came out with an updated version of their News SEO plugin for WordPress. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

Yahoo is probably using the temporary redirects for tracking, but this practice is interfering with the SEO value of the links. The various methods are often related more to technical setup or tracking than any kind of SEO tactic by the syndication partners.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.