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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. After Yahoo! New Softwares & Tools for Content ROI Calculation. Only 28% of businesses are able to measure the ROI of content marketing right down to the piece of content ( The Drum ).

Trends 95
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Google, Yahoo and Bing aren’t the only places people go to look for information. What helps most, however, is having your content shared and passed along by others with high influence in your market space. To encourage sharing, in addition to being active on the leading social networks, place social sharing buttons on your site.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Yahoo Trumpets Reorganization. WHITE PAPERS. Customer Case Study: 156 Percent ROI with HP. src = [link]. }.

Company 122
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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL. Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners. If you find one to be more cost-effective than the other, you can always shift the rest of your budget for better ROI.

Microsoft 145