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Waxing UnLyrical

ROI

White Paper

How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics

Metrics How To Discount Analytics

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content

Content Marketing Reputation Case Study

Waxing UnLyrical

How to Develop Meaningful PR Measurement

Content marketing is changing with every passing second – A discussion

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