Sherrilynne Starkie

article thumbnail

Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. ROI in social media. Related posts: Facebook advertising facts. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter.

Study 377
article thumbnail

Social media in call centres

Sherrilynne Starkie

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. .” ROI of Social Media proved (wisemarketing.wordpress.com).