Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Pam Moore

AUGUST 13, 2019

Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. 15 Tips to Zoom Your Brand (white paper). Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. There is no debate about this last part.

ROI 153

ROI Cost Hosting Analytics 153

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. .” ROI of Social Media proved (wisemarketing.wordpress.com).

Social Media 313

Social Media ROI Collaboration Newsletter 313

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

JULY 5, 2017

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? It is your blueprint and fast track to measurable ROI. 10 Ways to Stomp Random Acts of Marketing (white paper). Why Your Blog Sucks and How to Fix it (episode 9).

Analytics 167

Analytics Google Metrics Training 167

Mindjumpers

JANUARY 11, 2012

Two main challenges for 2012 – Resources and ROI. Close to 100% of the companies state they are measuring ROI, though they are still not willing to invest before they see the proof behind it. Leaders and experienced social marketers show deeper appreciation for social marketing ROI. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109

ROI Social Media Syndication Embedding 109

Pam Moore

NOVEMBER 23, 2017

How to Partner with Your Social Media Agency for Maximum Success and ROI. How to Get Your Social Media Budget Approved (white paper). Supporting Resources: Social Profit Factor: Social Media Training Academy. Audience Analysis Worksheet. Audience Marketing 101: Why, What and How of Customer First Marketing. SoundCloud.

Social Media 165

Social Media How To Marketing ROI 165

Mindjumpers

FEBRUARY 24, 2012

How to Measure Your Social Media ROI [Infographic]. Global Social Media Adoption In 2011 [White Paper]. Similar Posts: New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Social Networking 258

Social Networking Report ROI Software 258

Pam Moore

JUNE 27, 2016

Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. 50 Ways to Inspire Your Audience (white paper).

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

MAY 14, 2017

Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). You Are the Media!

Brands 166

Brands Authentication Training Wikipedia 166

Pam Moore

JULY 13, 2017

This is the first of a series of episodes of the Social Zoom Factor podcast that I will be digging into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. Brand Humanization in a Nutshell (podcast).

Strategy 165

Strategy Twitter How To Training 165

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Training Template 60

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). Click To Tweet. 5 Reasons Marketers fail using social media.

Influencer 166

Influencer Tips Marketing Training 166

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Pam Moore

JUNE 10, 2017

10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28). How to Build a Social Business Strategy & Plan (episode 14).

Social Media 167

Social Media Marketing Small Business Influencer 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

JULY 17, 2017

How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche). SWOT Analysis Worksheet. SoundCloud.

Social Media 167

Social Media Marketing Training Analysis 167

agora pulse

JUNE 27, 2019

This puts it ahead of website content (65% of respondents plan to produce more), video (63%), blog posts (49%), infographics (45%), case studies (38%), newsletters (37%), webinars (36%), data reports (35%), virtual reality (33%), podcasts (32%), animation (31%), augmented reality (28%), white papers (27%), bylines (26%), and tip sheets (25%).

B2B 100

B2B Social Media Content Newsletter 100

Pam Moore

DECEMBER 11, 2016

Create once, use many (= increased ROI). Leveraging content you already have to increase business results and ROI. Content Marketing ROI: Leverage Content You Already Have (episode 30). 8 Steps to Develop a Social Business Plan and Strategy (white paper). Help you provide value to your audience.

Template 167

Template Templates Content NewsCred 167

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

JANUARY 4, 2017

They give up because they don’t have the ROI they made up in their mind they should have by now. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). However, here is the problem.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? 8 Steps to Develop a Social Business Plan (white paper). Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? Sign up here-> Social Profit Factor .

Advertising 113

Advertising Facebook ROI Analysis 113

Pam Moore

APRIL 24, 2017

8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). The Social Employee: Ignite Your Employee to Brand Advocates. How to Build a Social Business Strategy & Plan (episode 14). Brand Humanization in a Nutshell (episode 5).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

MAY 9, 2017

8 Steps to Develop a Social Business Plan (white paper). Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. How to Develop a Content Marketing Framework and Plan (episode 7). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

JUNE 30, 2017

15 Tips to Zoom Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). (Video + blog post + podcast). Audience Analysis Worksheet. 8 Foundational Elements to Build Your Digital & Social Brand in 2016. Band Humanization in a Nutshell (episode 5).

Brands 167

Brands Strategy Authentication Reputation 167

SocialFish

APRIL 11, 2011

For membership organizations, ROI often comes down to recruiting and retaining members. Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A. Here are the details: Selling Social CRM inside your organization.

Social CRM 186

Social CRM Module Policies ROI 186

Pam Moore

JULY 17, 2019

If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Don't make them watch a video, click thru 10 pages and then find out they need to pay you $29 to get the white paper. You need it, trust me.

Content 60

Content How To Marketing Education 60

Social Email Marketing

OCTOBER 18, 2010

Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. Those are facts.

Social CRM 75

Social CRM Social Media Social Bookmarking ROI 75

Oktopost

MARCH 7, 2022

Conversion Rate & ROI. As with any channel, conversion rate and, by extension, ROI are going to be the main metrics to track. Did it provoke a new white paper on customer pain points? You can always course-correct sentiment analysis as you’re tracking it. How can you determine social listening conversion rate?

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

APRIL 8, 2016

Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Supporting Resources: 10 Tips Stomp Random Acts of Marketing (white paper). Often times a lack of patience is what drives randomness.

ROI 113

ROI Energy Tips Activities 113

Pam Moore

SEPTEMBER 12, 2016

How to Get Your Social Marketing Budget Approved (white paper). Pinterest for Business By the Numbers – Should Your Business Have an Interest in Pinterest? 5 Steps to Prioritize Social Networks for Business. Instagram Stories vs Snapchat in a Nutshell. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

FEBRUARY 21, 2017

10 Reasons You Need to Build Your Personal Brand (white paper). Related Stories 10 Time Hacks to Design Your Dream Life and Business How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7 7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

MARCH 29, 2017

Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262