Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Customer Case Study: 156 Percent ROI with HP. A white paper for Software Decision Makers.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 28, 2008

Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. Other Blogs & Articles. Intranet Global Forum.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

KM Overview Measurement and ROI Overcoming Knowledge Loss. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Go to Toms blog to read more, including comments. Click here to listen to the "Talk of the Nation" interview with Don Tapscott. APQC on KM. Interviews. Stephen Denning Carla ODell.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150