Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar . Grab a virtual seat to my free webinar training and you'll get instant access to the 15 Golden Rules that you can start implementing today.

Content 163

Content Training Marketing Industry 163

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Conversion rate definition.

ROI 60

ROI Conversation Training Template 60

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? 8 Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor .

Advertising 113

Advertising Facebook ROI Analysis 113

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Pam Moore

SEPTEMBER 2, 2016

How do you achieve a positive ROI using social media and digital technologies and strategies? Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). How do you know where you should engage? Content Marketing in a Nutshell.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

OCTOBER 3, 2016

Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. 10 Tips to Be a Social Media and Digital Marketing Rebel.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

SEPTEMBER 12, 2016

How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Pinterest for Business By the Numbers – Should Your Business Have an Interest in Pinterest? 5 Steps to Prioritize Social Networks for Business.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

MAY 9, 2016

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Social Brand Humanization: Authenticity vs Transparency. Brand Humanization in a Nutshell.

Brands 113

Brands How To Authentication Wikipedia 113

Sprout Social

MAY 25, 2022

Reports, white papers and other lead magnets. Perhaps most importantly, social integration with your CRM highlights the ROI of your team’s efforts. Tracking these touchpoints can lead to the answers you need to create more impactful content. This includes: Blog posts. More meaningful attribution via analytics.

Team 110

Team B2B Platform Analytics 110

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Your actions speak far more louder than words. Know Your Audience!

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 1, 2017

8 Steps to Develop a Social Business Plan (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar 5 Reasons You Need a Personal Branding Strategy and Plan 15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Brand Humanization in a Nutshell. SoundCloud.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 18, 2016

How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. 7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI. How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. This is where the “R” happens in social media ROI. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Increase ROI of every marketing dollar you spend? Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

SEPTEMBER 11, 2019

Fear of not ever achieving a Return on Investment (ROI). 15 Tips to Zoom Your Brand (white paper). Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling. Fear of the unknown. Fear of damaged reputation. In this podcast you will learn: . Supporting Resources: 2019 Content Editorial Calendar Template.

Social Media 60

Social Media Training Template Templates 60

Convince & Convert

MAY 20, 2014

This group is extremely focused on ROI and the overall bottom line. In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for.

Engagement 144

Engagement Content Klout Groups 144

Webbiquity SMM

DECEMBER 13, 2011

There’s a reason this item is last on the list: while the goal of social media marketing is ultimately to produce an ROI, where the “R” is usually generated by increased sales, it’s crucial not to promote your offerings too blatantly or too early in the social networking process.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.

Social Media 60

Social Media Tips Marketing Social Networking 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 28, 2008

s best intranet: IBM (webinar). Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. Intranet in the mindâ??s The most beautiful intranet & jumpwords. Intranet 2.0:

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments. Is content marketing important? Benefits of content marketing.

Content 234

Content Marketing Reputation Case Study 234

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Buffer’s Week of Webinars on Digital Marketing. — 15. Diploma in E-Business. Offered by: Buffer.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. ROI / TCO calculators. . ROI / TCO calculators. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On American Idol. Late in the season. Case studies. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

agora pulse

JUNE 27, 2019

This puts it ahead of website content (65% of respondents plan to produce more), video (63%), blog posts (49%), infographics (45%), case studies (38%), newsletters (37%), webinars (36%), data reports (35%), virtual reality (33%), podcasts (32%), animation (31%), augmented reality (28%), white papers (27%), bylines (26%), and tip sheets (25%).

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. TOFU (Top of Funnel). Subscription-based newsletters . Self-tests and calculators. Case studies.

Content 169

Content B2B How To Types 169

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144