Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. All of the old measurements are moot.&#. Here are 20 ideas.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
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Hootsuite
JULY 25, 2023
Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Write a Twitter post about an upcoming holiday [INSERT HOLIDAY] and explain why it matters to our brand [INSERT BRAND VALUES].
Convince & Convert
MAY 27, 2010
Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. How can I help you?
Oktopost
JULY 23, 2020
In the middle of the B2B funnel content usually consists of: White papers. Having a well-planned workflow and content calendar goes a long way in making your content marketing efforts ROI-positive. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference.
Oktopost
JUNE 9, 2020
How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In
Convince & Convert
SEPTEMBER 21, 2010
Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.
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