Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

SEPTEMBER 23, 2020

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Here’s one I ran for the Contentworks Twitter account. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Set goals on ROI .

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! URL: Include keywords in the URL you pick for your social media page.

SEO 313

SEO Social Media URL Engineering 313

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Everything in this campaign smells like awareness to me.

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Keyhole.co

DECEMBER 11, 2020

Try monitoring keywords, URLs, topics, social media handles and more. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. It also lets you monitor more than just hashtags.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Josh S Peters

OCTOBER 14, 2009

When it comes to avoiding Twitter phishing scams (or any for that matter) there are 3 “ C ommon S ense&# things you can do to avoid getting swindled. Look at the url on this one: videos.dskjkiuw.com does that really look like a trustworthy URL with the garbled mess in the center? The links usually hold some clues as well.

Twitter 100

Twitter URL Lijit eBook 100

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. The same goes for retweets on Twitter. You can see from the above screenshot of my Twitter engagement, that the Agorapulse reporting panel will allow you to monitor all of them!

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. URL tracking in Sprout also allows for automation in rules.

Social Media 95

Social Media Marketing Newsletter URL 95

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. Social media KPIs are the metrics that likely factor into your social media ROI. Twitter Analytics.

Data 100

Data Social Media How To ROI 100

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. Twitter now supports bigger texts, pictures, and, of course, videos.

Social Media 246

Social Media Video Company Content 246

Keyhole.co

DECEMBER 30, 2022

Try monitoring keywords, URLs, topics, social media handles and more. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. It also lets you monitor more than just hashtags.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Over to You.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

MAY 2, 2016

With these goals in place, you’ll be able to measure your performance by mapping back to the referral source, like Facebook or Twitter. Showing the value of each social channel is pretty powerful on its own, but it’s even more important to measure the ROI of your marketing campaigns down to the post level. Google’s URL Builder.

Metrics 60

Metrics Social Media Marketing URL 60

Direct Marketing Observations

MARCH 16, 2010

2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 9) The trusting client is pissed because the Twitter account you created for them with the 30 tweets, 30 followers, and the 5000 people you’re following, hasn’t really amounted to anything. 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

agora pulse

JUNE 11, 2019

From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels. To collect more useful data, start by adding UTM parameters to links and tracking URL clicks in your Agorapulse reports. Consider going beyond the following metrics and digging deeper. Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. For instance, Twitter has Twitter Analytics , and Instagram has the Account Insights platform.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145

URL Google HootSuite Template 145

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience. Using Twitter Cards.

Social Media 52

Social Media UGC ROI Newsletter 52

Convince & Convert

MARCH 19, 2018

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. But did you know Twitter’s targeted ad features allow you to tap into 316 million monthly users?! And it doesn’t stop at Twitter. This will contribute directly to ROI. Make it fun!

CPM 148

CPM CPA ROI Campaign 148

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Wouldn't you like to be in her kitchen?

Metrics 100

Metrics URL Campaign Influencer 100

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Cons: Works with Instagram, Twitter, and Facebook only.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 60

Facebook Template Templates URL 60