Techipedia: Tamar Weinberg

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting.

Industry 231
article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI.

SMS 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. Once you’ve mastered these techniques and learned how to evade these villains, you’ll start to see ROI that’s a thing of tech conference lore. Don’t waste it.

comScore 163
article thumbnail

Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

And I feel a certain solidarity/friendship towards them — including towards Professor Macdonald — as fellow travelers who’ve experienced something in common. SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? He’s also getting ready to launch a WordPress membership plugin.

article thumbnail

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. I plan to provide travel services and while many will find my articles and posts interesting most will probably not use my services.

Facebook 279
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

travel,” or “jewelry”). By doing research among a social audience, communicating with your designer, getting outsiders’ opinions, including links, and publishing the infographic with all of these considerations intact, your infographic can travel far. Geography, for example, comes into play here.

Marketing 264
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. From there we can begin to form an all encompassing online strategy and the key indicators of success metrics for ROI.