Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. My must have piece of techie gear for Blog World Expo, traveling, and photography! This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. What’s at stake in this blogging contest?

ROI 126

ROI Social Media Google iPad 126

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

Hotels 85

Hotels Tourism Travel Social Media 85

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand gained a substantial following on social media and became the first choice as an accommodation provider for regular and even recreational travelers.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

AUGUST 15, 2014

halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go.

Hotels 145

Hotels Social Media ROI Travel 145

Sprout Social

JUNE 29, 2023

It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). Specifically, more conservative budgets and the inability for marketers to travel and film on-site. What’s driving the shift toward lo-fi content?

Content 110

Content How To Trends ROI 110

Kikolani

JANUARY 26, 2010

I can see that musicians who want to bring in a larger audience at their gigs would want to put out that they are warming up for their performance at the Boom Boom Room, but the random person doesn’t need to be tweeting their daily travel habits like “I’m at Starbucks on 5th and Grand&# every morning at 8am.

ROI 114

ROI SEO Social Media Tips 114

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Waxing UnLyrical

DECEMBER 4, 2018

Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. This provides the optimal environment for higher ROI when partnering with the influencer. Micro-influencers allow for a more targeted approach because they have deeper and meaningful engagement with their audience.

Influencer 193

Influencer Trends Marketing Real Estate 193

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Direct Marketing Observations

FEBRUARY 21, 2012

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Convince & Convert

NOVEMBER 25, 2014

Take a look at apps for air travel, for example. However, it does provide a unique function that speaks directly towards a frazzled travelers’ needs. Mobile conversion rate digital marketing how to measure conversions mobile app mobile commerce mobile strategy ROI' This isn’t easy to measure as far as conversions go.

Mobile 161

Mobile Conversation How To Applications 161

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting.

Industry 231

Industry Real Estate Social Media Travel 231

Pixlee

JULY 28, 2021

Design agency or in-house studio content definitely has its place in marketing to maintain a clear brand vision and voice, but it can in many cases be enhanced by or even replaced with UGC for a better ROI. Knowing what each campaign’s ROI is and tracking how it affects your income and profits is a crucial step in decision-making. .

UGC 98

UGC Brands Content Authentication 98

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing.

B2B 62

B2B ROI Social Media Sample 62

Social Media Strategies Summit

JANUARY 21, 2021

But getting these influencer contracts right is critical; after all, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Paying the expenses for a photoshoot or paying the travel costs for an influencer to attend a brand event. 1 Determine your marketing goals.

Influencer 189

Influencer Metrics Campaign Survey 189

Oktopost

JUNE 21, 2022

So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic. Areas of Expertise: Entrepreneurship, Leadership, Travel, Sustainability. ? Jill Schlesinger.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. At the same time, you can maintain a no-contact shopping experience and avoid the risks and costs associated with traveling and transporting your products.

UGC 72

UGC Facebook Library Transportation 72

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Using influencer marketing platforms to determine engagement rate and track the previous success of an influencer will come in handy when discovering new influencers and deciding if the ROI exists to reengage an influencer you’ve already worked with.

Influencer 77

Influencer Authentication Metrics ROI 77

Keyhole.co

MAY 3, 2023

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. Prove your social media ROI with Keyhole’s extensive analytics.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). DeSantis Breindel ). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Bill Hartzer

AUGUST 8, 2012

Standing Dog specializes in the hospitality and travel industry and is seeking an Interactive Account Manager to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Success metrics will include growth in web traffic, improvement in online conversion rates and ROI based on online sales.

Hotels 134

Hotels Project Proposal Travel 134

The Realtime Report

APRIL 15, 2019

This fuels the belief that only “video experts” should be trusted to produce video content and that, no matter where that content is distributed, it should be fit for NBC’s primetime, TASTY, or Travel Channel’s perfectly curated Instagram. There’s a hesitation to try in-house video for fear that poor quality will hurt more than help.

Video 134

Video How To Template Templates 134

Keyhole.co

APRIL 3, 2024

Coupled with detailed analytics, Twitter Ads enable you to fine-tune your campaigns for better performance and ROI. Tracking performance helps you understand how far your content travels and the extent of its impact. Tracking ROI is essential for understanding the financial impact of your Twitter marketing efforts.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

JANUARY 16, 2018

Engagement is the #1 way to measure ROI from social media advertising. — State of Social 2018: The full report. Back to the top. — Over to you.

Report 111

Report Data Social Media Research 111

Sprout Social

JANUARY 25, 2021

Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube. And airlines will undoubtedly want to work with someone whose post about their recent trip receives just as many Likes and comments as their non-travel content.

Influencer 110

Influencer Campaign How To Marketing 110

Firebelly

NOVEMBER 15, 2012

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. But this is not a bad thing, nor is social necessarily negative ROI. Consider yours and see if this helps you out the next time you’re in a jam. How will you adapt?

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

MARCH 19, 2018

Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. It’s a common reason why marketers see such a low ROI from their social advertising efforts. This will contribute directly to ROI. Compare the two to see which generates a higher engagement rate and ROI.

CPM 148

CPM CPA ROI Campaign 148

Keyhole.co

JULY 5, 2023

Check out this in-depth guide on Instagram advertising to learn more about how to set up and optimize your ads for the best ROI. Keyhole’s Instagram Analytics tool lets you monitor your hashtag campaigns, measure your influencers’ ROI, and uncover all your Instagram Posts, Stories, and Reels data in one dashboard.

Instagram 52

Instagram Meme Tips Marketing 52

Oktopost

OCTOBER 24, 2022

Boosting on LinkedIn and other channels could substantially increase your ROI, particularly for posts that you expect to generate strong engagement. Contentsquare’s employee spotlight proves that perception wrong — if you’re working for them, you can still travel the world and pursue your own interests. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Pixlee

NOVEMBER 13, 2019

A good influencer marketing manager will work to integrate the influencer program across other teams to get the best ROI – plus, you’ll ensure that you get transparent ROI based on the reporting systems you already have in place. What inspires her the most in her writing is traveling and meeting new people.

Influencer 43

Influencer Brands ROI Class 43

Bare Feet Studios

JANUARY 1, 2012

This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! I also want to thank my colleague and SMCHI president, Tara Coomans , who assisted me with the interpretation of the results and the ROI formulas. Melanie Waldman of Travels with Two.

Travel 92

Travel Vimeo Hotels Blogger 92

Small Business Mavericks

MAY 27, 2011

Even increase your ROI. It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. A heat map, in simple terms, is a graphic picture of your website traffic and what that traffic does on each page of your website.

Travel 156

Travel ROI SEO Sites 156

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. So how do you attribute ROI to your efforts? For food and beverage companies, people will likely want to see what they’re consuming before they buy. That’s why a lot of brands leverage user generated content (UGC).

Content 100

Content UGC Loyalty Hotels 100

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI.

SMS 187

SMS Strategy Marketing Discount 187

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. This is true of almost all categories of social content, even the much-loved travel category. Engagement with travel influencers fell to 4.5 D: You can also go deeper on measuring the ROI by tracking direct sales from the campaign from custom URLs and by using UTM parameters.

Influencer 75

Influencer Strategy Marketing Survey 75