Techipedia: Tamar Weinberg
DECEMBER 18, 2012
Other challenges, like ensuring lead generation and a good ROI are more difficult to achieve, but not insurmountable. One that tracks ROI in today’s complicated media environment while also producing results? Together, the ads and the response tool establish a strong image in your market segment.
Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data.
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Techipedia: Tamar Weinberg
JANUARY 30, 2013
Social media marketing lets you market (read: raise awareness) for your company using available online tools and platforms. But what it isn’t is an ideal tool for customer service, and social media marketers often are focused on marketing and not on support. Social Media Marketing is Only as Good as Your Customer Service.
Techipedia: Tamar Weinberg
MAY 1, 2012
However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically. And even if countless of businesses have seen positive ROI from this type of advertising, you may see better results from testing other advertising options on Facebook. Like this post?
Techipedia: Tamar Weinberg
MARCH 12, 2015
We ended up taking that pivot from The Shelf as a shopping app and applying what we learned and making The Shelf into an influencer marketing tool. I was always very clear about what sort of ROI I wanted to achieve. The extra effort did wind up getting us close to the ROI we were shooting for initially. Guess what?
Techipedia: Tamar Weinberg
MAY 18, 2010
In order to tap the potential of this fabulous marketing tool, you’ll want to first determine if social media can meet your goals and objectives. One of the benefits of a social media strategy is the fact that you can customize the available tools for your particular needs. New tools pop up. Some are great.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. Consider personal branding.
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