Social Media Strategery
MAY 6, 2010
Fri, May 7, 2010 Government 2.0 , Social Media I’ve been in many meetings with senior executives where the topic has turned to social media, and sooner or later, THE question comes up - “So, explain to me again why we should be playing around with [insert your social media tool of choice here]? htttp://www.scarf8.net The Whole. :
Social Media Strategery
MARCH 2, 2009
When talking with a middle manager or project manager, I’ll typically start by focusing on the tools themselves, rather than on the overarching strategies, like I would do with senior leadership. Show them how the tools can help them save time. Dear IT Guy, Can You Actually Use the Tool You’re Creating? The Whole. :
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Social Media Strategery
NOVEMBER 16, 2008
The ROI of Web 2.0 Amy brought up a great slide (on the right) on the ROI of social media. implementations – show your leadership how the minimal initial investment in social media can lead to a higher ROI, especially when compared to traditional methodologies. Fritzson : “This is just a tool. The Enterprise 2.0
Social Media Strategery
MAY 26, 2009
You don’t like change, and you’re probably the one who’s pushing to see metrics and ROI of social media. I’m absolutely OK with that, so long as their skepticism is based on real, substantive issues (accountability, approach, security, ROI, etc.), chance I’m somewhere between an innovator and a realist.
Social Media Strategery
SEPTEMBER 20, 2008
&# – Chris Brogan “ How do you place a value on all the positive changes, and the positive blog posts, and the publicity created?&# (in reference to measuring the ROI of social media) – @comcastcares There are many more and I’m sure that there are others who have already come up with similar blog posts. The Whole. :
Social Media Strategery
APRIL 17, 2010
Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0
Social Media Strategery
SEPTEMBER 23, 2013
Just like the hammer in search of a nail, marketers are spending more and more of their time and energy reducing every conversation, article, and photo to a piece of data, all in an effort to maximize their ROI and deliver the most eyeballs at the lowest price. We have the data and the tools to scale actual conversations and relationships.
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