Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). Luckily there many automation tools for content discovery. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Be specific when setting goals.

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How to make gorgeous ebooks

Sherrilynne Starkie

This one will focus on the tools that a PR pro uses to get the job done.). Designrr doesn’t cost the earth either so I’m pleased with the ROI. The second one looks at the kind of work and activities that a marcoms professional takes on in today’s world. (I’m I’m currently working on a third ebook.

eBook 207
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This includes best practices, strategy, online tools and platforms, content formats, and more. With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI). Few companies outsource all social media activity to agencies or consultants.

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Free ebook: What can a social media expert do for YOUR business?

Sherrilynne Starkie

If you want to see clear ROI for social media, get some expert advice. Getting up-to-date skills, tools and trends can make the difference. This action is rash when you consider the real value that social media delivers when it’s done right. But it can be complicated. Work smarter, not harder. Click here to download your copy.

eBook 69
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Analytics: what matters to content marketers?

Sherrilynne Starkie

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. And that’s the ROI of content marketing : creating relationships of value. It sounds pretty simple, right?

Analytics 294
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Social media in call centres

Sherrilynne Starkie

In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. ROI of Social Media proved (wisemarketing.wordpress.com). Social media is fundamentally different from all other customer engagement channels in that conversations are public.

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Measuring what matters in communications

Sherrilynne Starkie

What tools are out there to help us? What kind of insights can we get from different analytics tools? If you are dealing just with awareness objectives, how you decide to track and measure will allow you to demonstrate the ROI. how can we track things easier? The last thing is being agile.

Policies 231