ROI and Tools - Social Media Informer

The FINAL word on Social Media ROI | Shuaism

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is a tool… that’s IT.

ROI

ROI Social Media Metrics Loyalty

The GAP, ROI, and Awareness

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! I think the problem stems to a misuse of the term ROI.

ROI

ROI CPA Campaign Buy

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

DECEMBER 15, 2010

What I wish clients like that would realize is that each aspect of social media is only a tool (if you haven’t already, read Josh’s post on social media ROI ). Whether the tool is Twitter, Facebook, forums, or something else… the specific tool won’t determine your ROI. Where do forums fit in?

Forums

Forums Social Media Posterous Banking

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

DECEMBER 15, 2010

What I wish clients like that would realize is that each aspect of social media is only a tool (if you haven’t already, read Josh’s post on social media ROI ). Whether the tool is Twitter, Facebook, forums, or something else… the specific tool won’t determine your ROI. Where do forums fit in?

Forums

Forums Social Media Posterous Banking

Social Media for Lead Generation and Acquisition | Shuaism

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. Once you get acclimated to the tools and their use then you can look at how you can bracket out time or how to use the tools more effectively.

Social Media

Social Media ROI Newsletter Campaign

Search and Social Weekly (1.10)

Josh S Peters

MARCH 19, 2013

The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives… 2. Which Content Marketing Tactics Get the Best ROI? As you can imagine, this stopped me in my tracks. That’s right. On July 1st, Google Reader says goodbye. via eMarketer.

Google Reader

Google Reader Wikipedia Analytics Google

To Thine Own Audience Be True

Josh S Peters

JUNE 9, 2010

These popular services should be viewed as tools. All tools should be properly used for best results. Those who use these tools daily hear over and over that social media is a conversation. Define your audience You probably already use social media tools regularly. You must talk with them and listen closely.

Delicious

Delicious Lijit eBook Widget

TwittFaced now available for pre-order | Shuaism

Josh S Peters

AUGUST 21, 2009

TwittFaced is a guide to social media that covers tools, tips, basic strategy, ROI, and have walk throughs, in depth information, and network descriptions to help individuals, professionals, small biz, mid sized biz, large corporations, and anyone else understand and make the most of their social media use.

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Lijit eBook Widget ROI

February Social Media Training Classes

Josh S Peters

JANUARY 15, 2010

There is literally a mountain of information out there about social media and theory, application, optimization, ROI, etc. Building, creating, and utilizing a social media strategy, along with some different ways to look at some of the popular tools currently out there. That’s why I put together these workshops.

Class

Class Training Social Media Discount

Building a Community

Josh S Peters

JUNE 16, 2010

Twitter, Facebook and all the other social media tools are just that. Consistently use your tools to keep building. A couple things to remember along the way are: Be genuine. Ask others if you can help them and look for those opportunities. Follow Chris Brogan ’ s promote-yourself ratio.

Communities

Communities Hotels Lijit eBook

Utah CEO Article on Document Sharing

Josh S Peters

MARCH 5, 2010

Document sharing can help establish you and your business as an authority, it can be a great way to give something back to your customers / fans, help demonstrate your expertise, and can also be used as a lead generation tool. Check out the article and let me know what you think.

Lijit

Lijit Widget eBook Disqus

What's THE most important part of Online Reputation Management (ORM)?

Josh S Peters

MARCH 16, 2010

Listen Whether you’re using tools like Social Mention and Radian 6 or just using Twitter Search and Google Alerts it’s important to monitor for your brand name, products, and key employees to keep up on what’s being said. Often referred to as ORM (Online Reputation Management), it should encompass many things.

Reputation

Reputation Press Release SEO Lijit

10 things to avoid when hiring for social media

Josh S Peters

MARCH 12, 2010

Today is the last day of my week at Utah CEO and to finish out the posts I hit on 10 things to avoid when hiring for social media.

Social Media

Social Media Lijit Widget eBook

50+ ways to search Twitter | Shuaism

Josh S Peters

APRIL 15, 2010

However, having the right tools sure helps a lot. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter

Twitter Directory Mashup Microblogging

How To Be A Twitter Spammer

Josh S Peters

SEPTEMBER 3, 2009

I did a manual search on my keywords and found tweets by users I wasn't following so clearly the tool doesn't work. It seems that by using the Auto Follow tool you end up following Twillow's approved list of dodgy Twitter accounts - half of them don't even speak English!

scribd

scribd Twitter How To Lijit

Forward thinking and a few updates

Josh S Peters

JANUARY 29, 2009

Why look at the same old tool and just think hammer? Why use something only for it’s intended purpose (power tools excluded)? I’m talking about moving forward in life, actions, and thoughts. Why keep thinking that something has to be done because that’s the it’s been done for years?

Lijit

Lijit eBook Widget Disqus

Guerrilla Social Media Marketing: WOM

Josh S Peters

FEBRUARY 7, 2009

WOM (word of mouth) marketing is one of the greatest tools out there for ANY business owner. If you’re sitting by the bean dip alone at a party that would be an uncomfortable feeling, but if you’re a business you want people talking about you. But how do you start that conversation?

Social Media

Social Media Marketing Lijit Delicious

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

MARCH 6, 2009

Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out. Word Tracker KeyWord Discovery Google KeyWord tool SeoBook KeyWord Tool Spacky KeyWord tool Now we’re armed with keywords. Bolle you're welcome, I'm glad you liked the tools.

Engineering

Engineering Marketing Telecommunications comScore

Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Josh S Peters

JUNE 11, 2010

Airplane can take you to your holiday destination or it can carry nuclear bomb on its board as well … or you can copy-paste B achelor thesis , which is posted online or you can do amazingly creative things thanks to the same online tools. in to schools 2.0 ?

Social Media

Social Media Engagement Wiki Education

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI

ROI Social Media Review Case Study

Why honesty is more than just a good idea

Josh S Peters

MAY 17, 2010

Beware the snake-oil salesman who tells you all about the latest social media tool and wants you to pay them to get you involved. Marketing, public relations, and communications, whether we're talking social media or any other media, is not a glamorous wealth-building career.

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Lijit eBook Widget Disqus

A little bit of PPC Strategy | Shuaism

Josh S Peters

JANUARY 13, 2010

Tools – use online tools to help you determine what you should focus on and the optimization tactics will follow. Do the keywords you’re focusing on make sense? Are they the right ones? Is everything worded properly?

Strategy

Strategy SEO Lijit Buy

GTD Agenda

Josh S Peters

MARCH 27, 2009

What do you think of productivity tools like this altogether? If you’re like me and this system is too much work for you to keep up when a pen & paper does just fine then you probably want to try something more like Remember The Milk. Have you tried it already? Thanks for reading.

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Lijit eBook Widget Disqus

50+ ways to search Twitter

Josh S Peters

APRIL 15, 2010

However, having the right tools sure helps a lot. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter

Twitter Directory Mashup Hashtag

Integrating your social media marketing | Shuaism

Josh S Peters

FEBRUARY 15, 2010

I’ve been saying for a while that social media is a tool, however that tool is comprised of other tools like a Swiss army knife. However, with social media, you can hedge your bets with some good planning and integration.

Social Media

Social Media Marketing Patterns Lijit

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

DECEMBER 4, 2009

Verify that everything is working in regards to rewards, any related online tools, and partners involved. ROI is a valid metric under the right circumstances here. Listen online and see if people are complaining about it, if they love it, or just not saying anything at all. from your loyal customers.

Loyalty

Loyalty Campaign Social Media Groups

Using Social Media in a Brand Marketing Campaign

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you. Josh Peters Thank you, I hope they find it informative as well.

Campaign

Campaign Social Media Brands Marketing

10 Internet related things I'm thankful for

Josh S Peters

NOVEMBER 25, 2009

I can't imagine my life without any of these tools. Thanks for reading, Josh “Shua&# Peters Tweet This Post Written by Josh Peters « Previous Post Next Post » thoughtsdotcom Yes, all of those have allowed me to meet great people as well.

Disqus

Disqus Tweetdeck Lijit eBook

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI

ROI Social Media Review Case Study

How can multiple people use one Twitter account? | Shuaism

Josh S Peters

JANUARY 18, 2010

Thanks for reading, Josh “Shua&# Peters Tweet This Post Written by Josh Peters « Previous Post Next Post » blog comments powered by Disqus Sign up for my monthly newsletter, the Social Media Launchpad Contact Email: shua @ shuaism dot comPhone: 801 448 9136 Search Shuaism Lijit Search Popular Posts 50+ Ways to search Twitter All of (..)

CoTweet

CoTweet CoTweet Microblogging Twitter

Pay search engines to display your site

Josh S Peters

MARCH 25, 2009

Today you can utilize a vast amount of tools to reach people on whole new levels and enable yourself to be found by your target audience by engaging them where they are. This was created many years ago, but should it still be around, and why would you pay for it? Any thoughts or questions on this?

Engineering

Engineering Sites Yahoo Microsoft

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign

Campaign Social Media Radian6 Disqus

What's the hot new thing at the ORSM09? Why it's Twitter!

Josh S Peters

JULY 23, 2009

Now despite what some people think about Twitter here, it’s actually become a very useful tool for finding out what’s happening and who’s chatting about the show. I’ve been following the ORSM09 twitter account with quite some interest.

Twitter

Twitter Tweetdeck Lijit eBook

My social media system

Josh S Peters

FEBRUARY 3, 2009

The Tools FireFox – Tabbed browsing and customization at it’s best. It’s a really good read and several other great bloggers like Chris Brogan and Amber Naslund have done the same. All three are great looks at how they get things done. John encourage people to do the same so here I go.

System

System Social Media Tweetdeck Wetpaint

HOW TO: Build your own link shortener | Shuaism

Josh S Peters

NOVEMBER 20, 2009

This works as a subtle promotion tool for my blog and hopefully helps build value through everything I share (including my own content). This is incredibly useful when using messaging systems with limited space or characters like Twitter or Facebook status updates. is what's caused me to keep using my own as the primary vs bit.ly

Disqus

Disqus How To URL Hosting

The 5 C's of nurturing the Human Element in Social Media

Josh S Peters

APRIL 6, 2010

Tools do not make a business “social”—but your five “C’s” above will. I’ve told a number of prospective clients that unless they’re ready for the mindset shift toward BEING a social business, they shouldn’t spend their money developing the tools. Social media marketing for business isn’t fast or easy.

Social Media

Social Media Chemicals Message Boards Lijit

Putting your social media pieces together

Josh S Peters

JANUARY 4, 2010

At it’s core social media is a set of tools that help to promote sharing and encourage conversation. If you were to compare social media to a tool it would have to be a swiss army knife or leatherman. A single tool that is comprised of many other tools.

Social Media

Social Media Lijit eBook Campaign

The Half Assed Guide to Brand Awareness

Josh S Peters

AUGUST 17, 2009

There is a strategy to these tools so you don’t look like a spammer or worse a selfish person. Also, use plugins or widgets like Add to Any or Share This to encourage others to share your content. Social bookmarking sites like Delicious , Digg , StumbleUpon , etc are also great places to submit your content to.

Brands

Brands Widget Disqus Lijit

20+ Social Media and Online Resources for Realtors

Josh S Peters

JANUARY 25, 2009

FaceBook – Display who you are and what you do using a variety of tools and start making connections. Each one involves a tool and something to avoid doing or to do so you don’t blow your first impression. The sites are there, the tools are there, the ideas are there. till you find the voice that sells for you.

Real Estate

Real Estate Resources Social Media Delicious

Josh S Peters

The FINAL word on Social Media ROI | Shuaism

The GAP, ROI, and Awareness

Trending Sources

Where Do Forums Fit Into Social Media Marketing?

Where Do Forums Fit Into Social Media Marketing?

Social Media for Lead Generation and Acquisition | Shuaism

Search and Social Weekly (1.10)

To Thine Own Audience Be True

TwittFaced now available for pre-order | Shuaism

February Social Media Training Classes

Building a Community

Utah CEO Article on Document Sharing

What's THE most important part of Online Reputation Management (ORM)?

10 things to avoid when hiring for social media

50+ ways to search Twitter | Shuaism

How To Be A Twitter Spammer

Forward thinking and a few updates

Guerrilla Social Media Marketing: WOM

Internet Marketing Basics: Understanding Our Search Engine Overlords

Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Why honesty is more than just a good idea

A little bit of PPC Strategy | Shuaism

GTD Agenda

50+ ways to search Twitter

Integrating your social media marketing | Shuaism

Using Social Media in a Loyalty Campaign | Shuaism

Using Social Media in a Brand Marketing Campaign

10 Internet related things I'm thankful for

Olivier Blanchard owes me a highlighter, Social Media ROI Review

How can multiple people use one Twitter account? | Shuaism

Pay search engines to display your site

Using Social Media in an Awareness Campaign | Shuaism

What's the hot new thing at the ORSM09? Why it's Twitter!

My social media system

HOW TO: Build your own link shortener | Shuaism

The 5 C's of nurturing the Human Element in Social Media

Putting your social media pieces together

The Half Assed Guide to Brand Awareness

20+ Social Media and Online Resources for Realtors

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