Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

AUGUST 22, 2011

While, per the title, the book is totally about social marketing, the authors frequently remind the reader that there are other promotional tactics available to business owners, and points out that social media isn’t always the best set of tools to use. It brings new case studies to the table. Of course, there are things I would change.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

MAY 25, 2010

Social media tools don’t just let you flip a switch and reach thousands or millions of people. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. Do you agree?

Campaign 417

Campaign Social Media Marketing Loyalty 417