Buzz Marketing for Technology

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. My point is back in the early days of the web marketers found ways to measure and track lead gen with a lot less sophisticated tools then we have now. How did they do it? With a coupon code!

ROI 109
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Therefore, it’s important to have a clear idea of what tools and interdepartmental support are needed to keep things running smoothly once the transition takes place, and to make those needs clear during preliminary discussions so there’s no surprises. Know what you need. Replatforming is not the end…only the beginning. Test everything.

ROI 241
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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Unfortunately, traditional ROI approaches to portfolio management often leaves you feeling beat up and hollow when you’re done, because you’re trying to argue about uncertain futures using only half of your brain. That’s similar with Knowsy in the sales context. The marketing team tells us two things.

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Authoring Tools. Rapid eLearning Tools. eLearning Tools. eLearning ROI and Metrics. Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. or sometimes specific like "What simulation tool best meets this requirement?"

Web 2.0 122
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255