No patience for the ROI of Social Media discussion
Buzz Marketing for Technology
JUNE 15, 2009
But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. My point is back in the early days of the web marketers found ways to measure and track lead gen with a lot less sophisticated tools then we have now. How did they do it? With a coupon code!
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