The ROI of Respect, Listening and Hugs
Almost Savvy
SEPTEMBER 5, 2011
While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. It’s easier to focus on something I know than on something I have no way of knowing.
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